A couple of months ago, Ford proudly unveiled its first electric vehicle — the Mustang Mach-E SUV. The announcement was met with surprise, interest, and doubt due to it being an SUV under the Mustang brand, which is known for rear-traction muscle sports cars.
Thus, the newly-unveiled Mach E has little in common with the traditional Mustang that people around the world cherish. It’s worth keeping in mind that traditional Mustangs are not known for their performance in winter, due to their rear-traction and low ground clearance.
Nevertheless, Ford is currently carrying out a huge PR campaign, meant to show potential clients that the Mustang Mach-E is perfectly-equipped to deal with winter and offroad conditions. As such, drivers are reassured that the Mach-E holds all-wheel drive, a higher ground clearance, alongside a few electronic stability systems meant to ensure optimal performance in all conditions.
According to Ford, the PR campaign will persuade drivers that the Mach-E is going to meet their expectations. Currently, reports indicate that the first deliveries for the all-electric SUVs will commence later this year.
From a performance standpoint, the SUV holds a range of up to 600KM and a 5-sec 0–100KM/H acceleration. Most market analysts believe that if the car isn’t flawed, it will surely act as a great competitor for Tesla, more specifically, for the Model X.
On the other hand, automotive sales worldwide are actively dropping due to the current Coronavirus pandemic, as is the financial market in general.
Whether the Mustang Mach-E will sell well in this volatile market remains to be seen.